In October 2010 WantEat was introduced to, and tested by a wide public at Salone del Gusto.

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During the five days of the Salone we presented WantEat Mobile at the SlowFood stand where many people had a chance to see the applications and where producers could test the WantEat-Backshop application. Moreover, we had a position with smartphones that people could use at the stand of Provincia di Torino, which was surrounded by market stalls exposing and selling the products of the Paniere dei Prodotti della Provincia di Torino. Such smartphones were used to test WantEat Mobile with potential target users, with the support of students who acted as experimenters and interviewers. In order to simplify the test, we added big product logotypes on the stalls selling the products of the Paniere dei Prodotti della Provincia di Torino, since such stalls were overcrowded during the days of the Salone and it would have been very difficult for users to get close to the logotypes of the products sold on the stalls in order to recognize them.